Group by customer need
List the services and the questions that lead customers to them. Group related work under labels a visitor recognises. Internal department names are not always useful navigation labels. Ask someone outside the business to find a specific service using the proposed structure.
Give detail a proper home
Use the homepage to introduce the main choices and dedicated pages to explain scope and requirements. A service page should answer a different set of questions, not simply repeat the homepage paragraph. Include relevant examples and a clear next step.
Connect complementary services
Link to another service when it helps explain a complete solution or an alternative. Avoid forcing visitors through a fixed sales sequence. They may arrive directly from search and need enough context to make their own decision.
Keep the structure current
Assign responsibility for reviewing service information. When an offering changes, check the menu, related links and enquiry options together. A clear structure only remains useful when the content reflects what the business actually provides.
Explore the next step
Read more about business & corporate websites and website design or contact our team with your requirements.
More from our blog
What a B2B enquiry form should ask